Your Social Media Compass - J Baker Media

What happens when you combine decades of HR experience, a passion for LinkedIn, AI, networking, and even children's books?
In this episode of *Your Social Media Compass*, I sit down with Felipe Cofino, an experienced HR leader, LinkedIn Top Voice, content creator, podcast host, and author. We chat about how Felipe built a community of more than 36,000 followers on LinkedIn, why genuine relationship building beats the cold pitch, and how simple actions like commenting, engaging, and showing up consistently can lead to unexpected opportunities.
We also dive into AI and how it's changing HR, recruiting, content creation, and the way we work. Felipe shares why AI should be used as a tool to save time and support your skills without replacing your personality, creativity, or human touch.
Plus, we talk about experimenting with content, learning through trial and error, not obsessing over the algorithm, and why sometimes the posts you least expect are the ones that perform the best.
A huge thank you to Felipe for joining me and sharing so many great insights! Be sure to connect with him on LinkedIn and follow along with everything he's working on.
🔗 Connect with Felipe on LinkedIn: https://www.linkedin.com/in/felipe-cofino/
Website: www.jaclynbaker.com
Email: info@jaclynbaker.com
Book a consult: https://calendly.com/jaclynbaker/30min
Instagram: https://www.instagram.com/jbakermedia_/
LinkedIn: https://www.linkedin.com/in/jaclyn-michelle-baker/ 

In this episode of Your Social Media Compass, Jaclyn Baker sits down with Dr. Vicki Wright Hamilton, Founder & CEO of VWH Consulting, technology strategist, leadership coach, speaker, author, and founder of PeacefulCare AI.
Dr. Vicki shares her journey from corporate technology leadership to entrepreneurship and discusses how she uses AI as a tool to save time, spark ideas, and support better decision-making without replacing human judgment.
We also dive into:
✨ Using AI effectively in business✨ Why the human element still matters✨ Leadership and navigating change✨ Choosing the right social media platforms✨ Engagement vs. views on social media✨ Repurposing content to reach new audiences✨ Marketing multiple businesses and initiatives✨ Finding the right timing for webinars and promotions✨ Dr. Vicki's work supporting caregivers✨ Diary of Successful Black Single Mothers✨ What's next for Dr. Vicki
One of the biggest takeaways from our conversation? AI should be an enabler, not the final decision-maker.
Connect with Dr. Vicki Wright Hamilton
Diary of Successful Black Single Mothers: https://singlemoms.vwhtechnologyllc.ai/ 
🌐 Website: https://vickiwrighthamilton.com/💼 VWH Consulting: https://vwh-consulting.com/🤖 PeacefulCare AI: https://peacefulcare.ai/🔗 LinkedIn: https://www.linkedin.com/in/vickiwhamilton/📸 Instagram: https://www.instagram.com/vickiwhamilton/▶️ YouTube: https://www.youtube.com/@vickiwhamilton🐦 X / Twitter: https://twitter.com/vickiwhamilton
Diary of Successful Black Single Mothers
🎬 Learn more: https://vickiwrighthamilton.com/documentary/
About Your Social Media Compass
Your Social Media Compass features conversations with entrepreneurs, experts, and business leaders sharing their experiences, insights, and practical advice for navigating business, marketing, leadership, and social media.
👍 If you enjoyed the conversation, be sure to like, subscribe, and share the episode.
www.jaclynbaker.com 

In this episode of Your Social Media Compass, Jaclyn Baker sits down with Jason Wilson for a wide-ranging conversation about entrepreneurship, podcasting, relationships, fitness, mental wellness, and the power of building genuine communities.
Jason shares his journey from working in the fitness industry in the United States to relocating to Colombia, where he began teaching English before an unexpected interest in relationships led him into entrepreneurship. He eventually launched a speed-dating company with his wife that resulted in more than 200 marriages, and today he continues that work through Spirit Link, a dating company focused on connecting faith- and fitness-oriented people.
The conversation also dives into Jason's experience with podcasting and content creation. He discusses how podcasting can help entrepreneurs establish their authority, generate opportunities, improve their online visibility, and land speaking engagements. Jason and Jacqueline also share their experiences using LinkedIn to grow their businesses and why consistency matters more than trying to publish content every single day.
Jason also introduces The Gridiron Circle, a podcast focused on conversations with retired NFL players and helping athletes navigate life and new opportunities after professional sports.
On a more personal note, Jason opens up about his passion for mental wellness and the inspiration behind his Circle Back to You podcast and Circle of Friends Club. The conversation explores loneliness, relationships, faith, community, and the importance of creating spaces where people can feel connected and supported.
From turning podcasts into social media content to building communities around a mission, this episode is packed with insights for entrepreneurs, podcasters, creators, and anyone interested in using their voice to create meaningful connections.
About Jason Wilson — JW The Wingman
Jason Wilson, known as JW The Wingman, is an entrepreneur, podcast producer, community builder, and founder focused on creating meaningful human connection. He is the Founder of Circle of Friends Club, a global mental-wellness community, and CEO of Spirit Linc, a faith-based platform designed to help people build authentic relationships. He also hosts the Circle Back to You Podcast, where he explores relationships, mental wellness, faith, purpose, and personal growth.
Jason’s work centers on combating loneliness and helping people create stronger, healthier connections—personally, professionally, and spiritually.
Connect with Jason & His Companies
Jason Wilson / JW The Wingman💼 LinkedIn: https://www.linkedin.com/in/jwthewingman/📘 Facebook: https://www.facebook.com/jasonwilson008
Spirit Linc🌐 https://spiritlinc.com
Circle of Friends Club🌐 https://circleoffriendsclub.com📸 Instagram: https://www.instagram.com/circleoffriendsclub/
Circle Back to You Podcast▶️ YouTube: https://www.youtube.com/@circlebacktoyoupodcast
Follow Jason and his work to learn more about building meaningful relationships, strengthening mental wellness, and creating communities where genuine connection comes first.
About Jaclyn
Website: www.jaclynbaker.com
Email: info@jaclynbaker.com
Book a consult: https://calendly.com/jaclynbaker/30min
Instagram: https://www.instagram.com/jbakermedia_/
LinkedIn: https://www.linkedin.com/in/jaclyn-michelle-baker/

What if overcoming stress and finding inner peace starts with listening to your body not just your mind?  
In this episode of Your Social Media Compass, Jaclyn Baker sits down with Mark Young, founder of the Luos Foundation, to explore his approach to releasing stress, processing trauma, and creating a stronger connection between the mind and body. Drawing from his own life experiences, Mark shares how his personal healing journey led him to develop his 78-Day Reset, a method that combines body-focused practices, ancient teachings, spirituality, and his interpretation of scientific research.
Jaclyn and Mark also discuss the nervous system, vagus nerve, human connection, energy, relationships, and the impact our environment can have on how we feel. Mark explains why he believes learning to pay attention to signals from the body can help people better understand their emotions and experiences.
The conversation then shifts to LinkedIn, personal branding, social media marketing, and AI-generated content. Mark shares how he has grown his LinkedIn following, why lived experiences resonate online, and how he uses AI as a tool for research and improving his writing.
In this episode, you'll hear about:
The connection between the mind, body, and stress
Mark Young's personal healing journey
The nervous system and vagus nerve
Why human connection and environment can affect how we feel
Mark's 78-Day Reset approach
Growing an audience and generating leads on LinkedIn
Authenticity and personal storytelling on social media
AI-generated content and the future of online communication
Mark's plans to make his approach more accessible online
If you're interested in stress management, inner peace, mind-body wellness, personal growth, LinkedIn marketing, AI, or authentic personal branding, this conversation offers plenty to think about.
Listen now and discover Mark Young's perspective on creating change from the body, mind, and spirit.
Connect With Mark
https://www.linkedin.com/in/mark-young-luos-foundation/
https://www.linkedin.com/company/luosfoundation/
https://luos-foundation.co.uk/ 
Connect With Jaclyn
www.jaclynbaker.com 
 
 

Dr. Toni LaMotta joins Jaclyn Baker to talk about rebuilding self-trust after years of listening to outside voices.
Toni shares how 16 years in a convent shaped her understanding of obedience, certainty, and inner knowing. She also explains why a wrong turn can still become useful, how technology can act as a thinking partner, and why people still need human coaches who can tell the truth without taking over.
In this episode
Why people pleasing can make it hard to hear what you want
How the Enneagram can reveal patterns that block self-trust
What Toni learned from 16 years in a convent
Why a difficult career in computer programming became useful later
How to turn a frustrating decision into information
Where AI can help and where human judgment still matters
Why asking for help is different from giving away authority
Chapters
00:00 Welcome and introduction
00:21 Meet Dr. Toni LaMotta, the Inner Compass Coach
01:52 Who Toni helps and the Enneagram Type 6 pattern
02:58 Referrals, workshops, and finding clients
03:57 Toni's monthly Trust Yourself workshop
04:35 Taking speaking and coaching online
06:58 Toni's books and writing process
09:05 Why life is happening for you, not to you
10:36 You cannot get it wrong
11:56 What frustration can teach you
12:45 Learning to ask for help
14:53 Using AI as a thinking partner
16:12 Why people still need coaches
17:49 How relationships shape your growth
18:17 How to connect with Toni
19:04 Final thought: it is happening for you
Guest
Dr. Toni LaMotta is a spiritual teacher, author, speaker, coach, and founder of Paths to Transformation. Her work combines spiritual principles, the Enneagram, conscious aging, and practical support for people who want to trust themselves more deeply.
Website: https://pathstotransformation.com/ 
About Toni: https://pathstotransformation.com/about 
Host and show
Your Social Media Compass is hosted by Jaclyn Baker of J Baker Media.
J Baker Media: www.jaclynbaker.com 
Production partner
This episode and its supporting media package were produced with Vivin Sales. Vivin helps B2B founders turn one conversation into a complete sales and marketing engine, including guest booking, production, video clips, articles, newsletters, and social content.
Learn more: https://vivinsales.ca/
Book a free strategy call: https://vivinsales.ca/#book

What does the future of SEO look like in a world powered by AI?
In this episode of Your Social Media Compass, Jaclyn sits down with Martin Vassilev, founder of OttawaSEO.com to talk about his unconventional journey through SEO, web design, entrepreneurship, and AI.
Martin shares how he got his start in the early days of digital marketing, including his experience ranking websites at the top of Google, working in the controversial world of “black hat” SEO, and even being interviewed by The New York Times. Today, he applies more than 15 years of experience to helping businesses improve their organic visibility and build custom websites.
Jaclyn and Martin also dive into how AI is transforming the way entrepreneurs work from creating websites and managing SEO campaigns to automating content, analyzing Google Search Console data, and handling everyday business tasks.
They discuss whether WordPress can keep up with AI-powered custom websites, why businesses shouldn’t trust agencies that guarantee first-page Google rankings, how social media and SEO work together, and what increasingly powerful AI tools could mean for agencies and entrepreneurs in the years ahead.
If you’re a business owner, marketer, content creator, or entrepreneur wondering how AI is changing SEO, websites, and digital marketing, this conversation is packed with insights and real-world experiences.
Connect with Martin: OttawaSEO.com
https://www.linkedin.com/company/ottawa-seo-inc/
Connect with Jaclyn:
https://www.jaclynbaker.com